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| New Ford Focus Station Wagon 2011 |
"A key strength of the Ford Focus range in Europe has always been its wagon, and its popularity is second only to the five-door. These customers want the extra space and flexibility a traditional wagon provides, yet they still expect all of the technology, great driving dynamics, and superb styling. We believe the new Focus wagon will more than satisfy their requirements in every way." John Fleming
The attractive next-generation Ford Focus wagon is a crucial model for the European market in particular, as around one third of all Focus customers choose this bodystyle. In some markets, such as Italy and Germany, the wagon derivative represents more than half of all Ford Focus cars sold.
With its rakish appearance, the new Focus wagon also makes a design statement and provides the ideal balance of dynamic looks and functional practicality. Full-length integrated roof rails enhance the wagon's attractive kinetic design, while the tailgate has a self-closing function and neatly incorporates a compact roof spoiler.
Overall, the C-car segment in Europe remains relatively stable and accounts for around a third of total car sales with roughly five million C-cars sold annually. Although many premium manufacturers have also moved into the segment in recent years, it is among the volume makers that the competition is most fierce.
The market has seen significant fragmentation in the last decade thanks to the development of new bodystyle derivatives beyond the traditional four-door sedan, five-door hatchback and wagon models.
By 2012, six bodystyles will cover 85 per cent of customer requirements in the segment in Europe - the four-door sedan, the five-door hatch, the wagon, the five-passenger MAV, seven-passenger MAV and the small SUV.
While the Focus wagon will initially launch only in Europe, it has been designed to share the wide range of technologies, fuel efficient powertrains, great driving quality and high levels of craftsmanship that all of Ford's new global C-cars will deliver.
The Focus wagon debuts in the same vibrant Candy Red body color which was first shown to great acclaim on the new Focus five-door model unveiled at the North American International Motor Show in Detroit in January.
The five-door Focus model for Geneva is finished in a warm and modern Hot Mustard – a contemporary, dark metallic yellow color. |
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Last Updated 03.03.2010 |
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