With a touch of originality, Undercolors of Benetton focuses on the moments of the day that bring a feeling of being at ease, at home or on the beach.
Printed cotton, iridescent Lycra, stretch jersey, Hawaiian flowers, paisley designs, brilliant voiles, crinkle-effect viscose jersey: they all gather under the Undercolors sun umbrella to create a fun, carefree summer.
One- or two-piece swimsuits for her are worn with versatile styles halfway between a beach robe and a little dress that is perfect for a cocktail party on the beach. Printed sarongs team with ultra-light voile maxi shirts that would not look out of place for a dinner by the sea.
There are knee-length Bermuda shorts with typical hibiscus-bloom prints for those who fancy themselves as a ladies' man; or there are plain-colored Lycra costumes for those who prefer a relaxing swim.
The Undercolors of Benetton Beachwear Collection for Summer 2010 Ad Campaign star Adwoa Aboah, Amanda Norgaard, Ataui Deng, Camille Mervin Leroy, Gloria Loitz, Ieva Laguna, Marcel Castenmiller, Nastasia Ohl, Shu Pei, Tetyana Melnychuk, Sandra Malek, Paolo Anchisi, Alexander Johansson, Roy Pratt and Callum Wilson photographed by Josh Olins. |
